OpenGov Asia: Social media has been heavily used by the Thai people since its infancy stages. As the social media penetration and use have been exponentially growing, social media has now become a marketing platform and social commerce has been booming.
The number of social media users in Asia are expected to surpass the one billion mark by next year, and platforms such as Facebook, Instagram and WhatsApp are becoming more than just places to network.
These platforms have become profitable marketplaces not just for merchants who sell items, but also for individuals who are looking to make some extra cash with advertising their goods or services.
And it is millennials who appear to be charging forward in the form of commerce called social commerce or s-commerce.
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